Design concept
Classic Plate
Shown on: T-shirt
The design that started it all: THX VETS on an embossed-style plate, front and center.
Pre-launch
The shop is opening soon.
We’re still setting things up, and there’s nothing to buy just yet. In the meantime, here’s an early look at the designs we’re working on.
What we’re setting up before launch
The storefront
We’re setting up a print-on-demand shop so every item is made to order.
The first lineup
We’re choosing which products and designs make the cut for launch.
The giving details
We’ll name the veterans’ causes we support and explain how the giving works.
Design concepts
Six early ideas.
Every design here is a concept, not a product for sale. They’re shown on simple product outlines so you can picture them. Final designs, colors and items may change before the shop opens.
Design concept
Minimal Wordmark
Shown on: Hoodie
Just the two words in clean block letters, with a short red rule. Quiet, and easy to wear anywhere.
Design concept
Stars & Stripes Accent
Shown on: T-shirt
A row of stars above, three stripes below. A nod to red, white and blue, not a flag graphic.
Design concept
THX VETS Badge
Shown on: Cap
A round, patch-style badge: “Thank you for your service” circling THX VETS.
Design concept
Night Plate
Shown on: Mug
The plate in navy and brass with “Thank you for your service” — for the morning coffee.
Design concept
Wherever You Go
Shown on: Tote bag
Big stacked type that says the whole idea out loud. Made for errands, markets and road trips.
Have an idea for a design? We’d love to hear it. We’ll add a way to reach us at launch.
Read the FAQ