Two words, plainly said
No slogans, no politics, no fine print. Just thank you, to everyone who served, in letters big enough to read from across the street.
Pre-launch · Shop opening soon
Say thank you, wherever you go.
THX VETS started as a license plate: two words on the back of a car, thanking everyone who served. Now we’re putting those words on apparel and everyday goods, with a plan to send the profits to veterans’ causes.
Apparel & everyday goods
Made to order
Profits planned for veterans’ causes
Original designs, no official insignia
The idea
A thank-you that goes where you go.
A license plate says its piece to whoever is behind it at the light. THX VETS works the same way: wear it, carry it, pour your coffee into it, and the thank-you comes along.
On the things you use
The plan is T-shirts, hoodies, caps, mugs and totes: everyday things that go where you go, so the thank-you gets seen.
Made to order
Each item will be printed when it’s ordered, not stockpiled. No warehouse full of shirts waiting for a buyer.
Built to give back
Our plan is for the profits to go to veterans’ causes, and we’ll publish exactly how that works before the shop opens.
Our story
It started with a license plate.
For years, our founder’s mother-in-law had THX VETS on her license plate. It was her simple, everyday way of saying thank you to everyone who served.
No speech and no special occasion. Just two words, there every time she drove.
Design concepts
A first look at the designs.
These are early concepts, not products for sale. Final designs, colors and items may change before the shop opens.
Design concept
Classic Plate
Shown on: T-shirt
The design that started it all: THX VETS on an embossed-style plate, front and center.
Design concept
Minimal Wordmark
Shown on: Hoodie
Just the two words in clean block letters, with a short red rule. Quiet, and easy to wear anywhere.
Design concept
Stars & Stripes Accent
Shown on: T-shirt
A row of stars above, three stripes below. A nod to red, white and blue, not a flag graphic.
The giving plan
Made to give back.
Our plan is for the profits from every THX VETS item to go to veterans’ causes. Before the shop opens we’ll name the organizations we support and explain exactly how the giving works.
- 01
You choose a design
When the shop opens, pick the THX VETS item you’d like to wear or use.
- 02
It’s made for you
Your item is printed to order by our print-on-demand partner, so nothing is made that nobody wants.
- 03
Profits go to veterans’ causes
That’s the plan. The organizations, and exactly how the amounts are worked out, will be published here before launch.
“No speech. No occasion. Just a thank-you, said every single day.”
Questions
Good questions, honest answers.
When does the shop open?
Soon. We’re still setting up the storefront and finishing the first designs, and we haven’t set a date. When it opens, the Shop links on this site will take you straight there.
Where will the profits go?
Our plan is for the profits from every THX VETS item to go to veterans’ causes. Before the shop opens we’ll name the organizations we support and explain exactly how the giving works. Read the giving plan.
Are you connected to the VA or the military?
No. THX VETS is an independent brand and isn’t affiliated with or endorsed by the VA, the Department of Defense, any military branch or any veterans’ organization. We don’t use official insignia, seals or branch logos.
Pre-launch
The shop is opening soon.
We’re setting up the storefront, finishing the first designs and choosing the veterans’ causes we’ll support. There’s nothing to buy yet, and the shop won’t open until the giving details are published.